Opinion pieces (along with letters to the editor) are one of the most effective ways to advocate for change, policy and/or awareness. They are written to share an author’s perspective on a contemporary issue. They are more personal than a research paper, and they often touch upon politics and current events, but can also be cultural or literary.
Your opinion piece should not only be informative, but also persuasive. It is important that the article have a clear, strong call to action. What will readers be able to do, think or feel as a result of your advice? This question should be asked throughout the writing process, as it will guide the development of your argument.
The best opinion pieces are personal, but not necessarily confessional. Your own perspective, voice and viewpoint are the most important parts of your article. You should be comfortable sharing your personal beliefs in a public forum. However, don’t try to force your opinions onto others. This will not only make your article less believable, but it will also alienate the audience you are trying to reach.
A strong opening paragraph is crucial for an op-ed article. You should hook readers with a great example or human story. Then, provide facts and statistics that support your argument. It is always better to show, rather than tell. We remember vivid details more than dry facts. For example, you may remember the overpriced Pentagon toilet seat that became a symbol for profligate government spending, but you may not recall the exact amount of federal spending that year.
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