A feature story is a journalistic piece that presents newsworthy events and information in the form of a narrative. It draws on the writer’s personal slant and experience to create an emotional connection with the readers, while also shedding light on universal aspects of human nature. It’s a more creative and subjective form of reporting than straight news, but it’s still rooted in the truth.
A great feature article starts with a strong hook to draw the reader in, whether it’s an intriguing question, striking or shocking statement, a quote or a vivid visual. It can also take advantage of storytelling techniques like “show, don’t tell,” which teaches writers to use sensory details to engage the reader and connect them with the characters.
Once the reader has a clear understanding of the story, it’s time to dive into the body. This is where the journalist should utilise their research, including interviews and quotes, and layer these details in to create a richer narrative. While the features may be written in the first person, they should avoid making the article sound biased or opinionated, so it’s important to fact-check everything and back up any claims.
A good feature should conclude with a final thought, quote or call to action to leave the reader thinking long after they’ve finished reading. Whether it’s a heartbreaking narrative or an inspiring one, a well-crafted featured story should leave the reader wanting more and feeling connected to the subjects it covers.
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