Behind the scenes, also known as BTS and making-of, are segments of footage showing the production of a film or television show. They can include anything from bloopers, outtakes, or funny stories to interviews with the cast and crew to capture more personal and genuine moments of the experience. Behind the scenes videos are a great way to humanize your brand and give your audience a sense of connection with your business. This type of content can be used for any event or product launch, but can also shine a light on daily operations, team introductions, creative brainstorming sessions, or even the day-to-day workflow of your office or company.
As consumers become increasingly concerned about where their products are sourced and how they are made, it is important to demonstrate that you are transparent in your business practices. Sharing your processes through behind the scenes video and pictures will help to build trust with your audience and encourage a lifetime of customer loyalty.
Creating BTS is a smart marketing strategy that doubles your content and strengthens your relationship with your audience for a fraction of the cost of a regular shoot. Whether you’re a filmmaker, corporate team, or small business, capturing the minor quirks of your brand through BTS content will add to your authenticity, make your audience laugh out loud, and build trust for years to come. It’s time to stop hiding your process and let your audience see the wires, the wobbly knees, and the triumphant dance after a perfect take!
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